![]() ![]() ![]() Finally, the description copy details the entire document storage system with its ease of use, security, sharing capabilities, mobile access, customization, etc. The display URL indicates the ad is relevant to the search query and matches the headline. The ad headline summarizes how prospects can use Dropbox as online document storage, just as they were looking for based on their search. Example 1: Dropbox Business document storageĪ Google search for “document storage” produced this PPC search ad that would likely show to prospects towards the top of the funnel who are in the market for different ways to store their digital files: It’s about connecting the pre-click and post-click stages by telling the same story in both. Unique post-click landing pages go beyond simple message match consistency and dynamic text replacement. How Dropbox uses segmented ads & relevant post-click landing pages Let’s see how each segmented ad uses a dedicated Dropbox landing page and analyze the story each provides the visitor. They recognize what’s necessary to convert prospects into customers: dedicated, unique post-click landing pages… As a file hosting service that offers cloud storage, file synchronization, personal cloud, and client software to more than 500 million users (including 400,000+ business teams). To maximize conversions, advertisers must be able to deliver post-ad click experiences that continue the personalized journey as quickly and easily as they create ads.ĭropbox is one company that understands that connection. ![]() This naturally helps maximize ad clicks - however, more than 95% of those ad clicks don’t convert. Example 1: Dropbox Business document storageĪdvanced targeting technology allows advertisers to serve highly personalized ads to audiences based on demographics, online behavior, previous engagement, stage of the funnel, and more.
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